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A warm, New Zealand welcome to the official web site for the 2010 World Rowing Championship, which will take place at Lake Karapiro in 2010.
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Organisers of the 2010 World Rowing Championships are off on the international road with a unique ‘RowBox’ that will promote New Zealand, Hamilton and the Karapiro Championships in a way no other rowing event or major sporting event in New Zealand has done before.

The RowBox is a 100% unique experience for anyone who tries it out.

It is the first time in the sport’s history that a championship has marketed itself in this way, and the RowBox – an entire exhibition and experience inside the retractable 20 foot container - will be packing some innovative Kiwi technology when it is revealed at the European regattas in a couple of months.

The RowBox will tour the world’s major regattas allowing people to get a closer view of Karapiro both off and – through some unique digital animation technology – on the water. “It’s a little piece of New Zealand for everyone to experience,” said CEO Tom Mayo.

The container unfolds to reveal four rowing machines supplied by Concept 2 New Zealand that connected to a display of Lake Karapiro. The groundbreaking digital technology will allow users to have a virtual row along the lake as it will look during the World Championships. The stunning ‘on water’ experience will be supplemented by material promoting New Zealand, Hamilton and the Championships.

The project has been created with backing from both Tourism New Zealand and Hamilton and a busy schedule will see the RowBox make its international debut at the Munich World Cup Regatta in June before moving on to one of the glamour events in world rowing – Henley Royal Regatta.

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